T-Minus 7 Days & Counting – Conference Wrap Up

Melissa Ohnoutka says:

It was great to see you, Nicki! I had several of those light bulb moments too! LOL Can’t wait to get to work now! 🙂

And 7 more days! Yeah! So exciting!! 🙂

Tina Marie Clark says:

Hey Nicole

Counting down the days – can’t wait for this to happen and be out.

Well done again

Hugs
Tina
PS That Northwest Houston RWA LoneStar Conference sounds wonderful!

leads network Marketing says:

LinkedIn has a great feature that connects with your existing email accounts and allows you to invite anyone you have interacted with to your network.
This means that you might reach people you interacted with once or twice, or people that you haven’t spoken with in a while.
This is a powerful tool, but are you using it effectively
in your marketing?
LinkedIn as a Data Collector
Look at all the ways you can collect data from people. The easiest
metric to track for most is their email addresses, so ask people and promote their use.
Create mailers or offer contests via email registration. Remember, each email you collect
is another potential LinkedIn profile waiting to
be connected to. Also, you might convince someone to join LinkedIn when they
receive an invite from you, which means more customers to interact with.

Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get them to want to network with you?
Many companies have started suing LinkedIn as a corporate blog to promote brand awareness.
These blogs might not even have anything to do with the products being sold, but
they might tie in with corporate culture or offer up
some helpful knowledge or technique. This is called generating substance, and if you want people to see a
value in your postings, you need to provide
that substance, otherwise they simply won’t care.
The nice thing about this is you don’t have to be a multi-faceted business
guru to provide content. Maybe you promote an interesting link of the day, or
maybe you repost a news story about something company-related
(please give credit if you do this.). It could even be a humorous blurb
or story, or even a business-appropriate joke to keep your network’s attention. The only constant is that the postings
stay constant. If you start it, then maintain it to help build
that brand awareness. Remember, people won’t actively look for you if they don’t know you exist.

One great way that some companies have started building a loyalty network
is through promoting their employees. Some
companies will offer a spotlight on their employees, showing off the projects
they have done or discussing their high points.
This not only helps to ensure your employees feel valued, but it also helps to paint
your company as more human, which is something you want when trying to get
people to connect with you.
Pitfalls and Things to Avoid With LinkedIn
 
Most of what has been discussed here has been the positives of using LinkedIn for your
promotions, but there are some pitfalls you may want to
avoid. Again, not all marketing works for all niches and some can be turned off more easily than others.

For starters, when advertising with a graphic, consider the context that your audience
will view it in. LinkedIn is business to business networking.

Is your picture one that would be considered safe for a business networking platform?

Yes, attractive, nearly-naked people tend to get clicks, but are those the kind
of ads people at major corporations are going to be more than likely be turned off
due to lack of professionalism? Consider your content
in your pictures before posting and make sure your graphics
are a good match to your audience and marketing message.

Second, watch your language. While on the surface, this
could be taken as do not swear, on a deeper level, you have to consider what a company will
filter for and what they will allow. Some words tend to trigger
web filters pretty easily, so be careful about your verbiage.
Also, look at the message your words send.

Are you trying to be edgy, dynamic, endearing?
Do your words properly convey the message you want people to see?
Sometimes people get so wrapped up in sending out a strong message that they
fail to consider if it is the right one.
Third, don’t verbally tie yourself to a region or company if you can help it.
While you may want to highlight a company on a landing
page or maybe you are geared towards a certain region of
the world, you don’t want to inadvertently exclude potential
customers because they think your ads don’t immediately apply to them.
Remember, you can focus your ads in terms of companies and locations ahead of time, so listing out
that info in the actual ad might prove redundant.

Fourth, don’t slack on your content. It can be easy to start with a big push, but the number one thing that
kills an audience’s interest is inconsistency.
Don’t slouch on your posts. Make sure you dedicate
a certain period of time each day to providing some form of content.

If you can’t or think you might have problems with this, hire someone to do
it for you or spend a day or two generating multiple posts so that you can just plug and play.

However you do it, just be sure to keep doing
it. You are setting an expectation of service as accompany
when you post, and to do so inconsistently will send a bad message abour what your company considers
professional.
Fifth, be careful on rebranding. Some smaller companies take the philosophy of experimentation a bit too far and keep trying to
reinvent themselves every month or quarter, but the truth of it is
that many companies form bonds over the long term with clients, and just because you announce
a name change or a new logo, that doesn’t mean that your clientele is paying attention. To build your brand, you need consistency, so stick to a logo or name and try to avoid being so edgy that you can’t make up your
mind about your name. Remember, you’re a business, not a
rock star.
LinkedIn Final Thoughts
 
LinkedIn is a wonderful tool for reaching people in the business world.

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